Everybody wants to achieve financial freedom in their life. There’s the choice to get an income from being employed in a lucrative job, but the catch is that you won’t get the freedom that you desire. The dream is to start a successful business that will allow you to earn an income and free up your time to do other fun things in life. However, many people get worried with the initial capital that’s required to get the business up and running.
Information marketing businesses are a great way to earn an income that requires little capital to start with and it can be scaled into a hundred thousand or even a million dollar a year business.
In this post, we will share some information marketing ideas and give you some guidance as to how you can get started.
What you need to get started
Ink cartridge
You can purchase an ink cartridge from Cartridges Direct.
Printer
If you plan to print in high volume, you should invest in a printer that has good ink efficiency.
Paper
You will need to invest in the right type of paper to create your information product.
Idea
You need to have the right information marketing product idea that you can sell to your target market.
Newsletter subscription membership
One of the ways you can build an information marketing business is by offering a premium newsletter service to paying customers. A simple subscription service can be offered for as little as $5 a month. If you build the membership to 1000, you can earn an extra $2000 in revenue every month.
The Glazer-Kennedy Circle has been successful with implementing this model. On their website, they promote a membership subscription model, which nets them anything from $59.97 to over $200 in revenue every month. They have attracted thousands of business owners to be a part of the subscription model and easily earn in excess of $50,000 in monthly revenue.
Self printed information book
20 years ago, if you wanted to get yourself recognised as a published author, you would have to go to a publishing company and pitch your book idea in order to get an advance so you could sell your book. Nowadays, you can manage the entire process yourself and print the books as sales for your book come through. You can print the books at your office or you can use services such as Kindle Direct Publishing.
In order for you to sell enough books, you need to build an audience of people who will potentially purchase your book. You will need to develop a marketing lead-generation strategy. Depending on the size of your list, you might be able to make sales revenue in the thousands or hundreds of thousands of dollars.
Cheat sheet
A cheat sheet is a great way to get provide an introductory product, which leads into another service. A great example of a cheat sheet that’s been sold is Robert Greene’s summary of the 48 laws of power. The cheat sheet also leads people to purchase his other information marketing products.
Recipes
There are a lot of fitness trainers that are making a lot of money from selling recipes and meal plans. People want to get fit, but don’t understand how their diet affects their fitness goals. Fitness YouTubers such as Chris Jones from PumpChasers sells meal plans on his site for $45 or more.
Interview transcripts
It’s not always the most popular information to sell, but there is a market for it. People enjoy reading interviews with people that can cover a certain interest topic. For example, Neil Strauss has successfully sold his interview-themed books, where he interviewed Jenna Jameson, Marilyn Manson, and the Motley Crew.
Sales letter for your own products or services
This is one of the simplest ways to get your business off the ground. Direct marketing through printed sales letters work. There are some campaigns that yield an excess of 800% return on investment, simply by mailing well targeted sales letters.
You will need to develop sales copy that resonates with your campaign’s target audience.
Are there any other information marketing ideas that you have seen work, which have a low setup cost? Let us know in the comments below.
